Case study - company's strategy Research Proposal

Case study - company's strategy - Research Proposal Example The industry information that Mercury is using is far too old to be of any use to the company. A market report cites increasing consumer confidence as the global economy continued to emerge from the post-9/11 recession (A $500 million opportunity in womans better apparel, 2004). Today, financial markets throughout the world are going through convulsions as virtually everyone wonders what the future will bring, whether it will be a corrective recession or full depression. Ellen Blake of Denbleyker Financial notes in her analysis of the company that "Q4 earnings dropped slightly below expectations during 4Q due to a variety of small economic and execution surprises. Management appears to have a good handle on these issues now, and we believe that the stock is a good value at these prices" as Denbleyker Financial raised its assessment of Mercury stock to "Buy" in January 2008. Mercury does not present a threat to Nike and Adidas since it only comprise 9 percent of the global market; thus, it will not be watched by bigger competitors so it is free to chart its own course. However, it has not yet achieved a double-digit share of the global market among adults. The shift should focus on the "tween" market – those who have parents buy shoes for them now, and who later will buy their own. This market segment when taken cared of can be a solid base of customers in the long-term. 1. Continue with current marketing efforts to adult markets and maintain current market share, however, due to recession, marketing tactics should be made. Preserving current market share also will preserve the upward trend in total sales. The third alternative is the choice which is continuing current adult focus but also increasing attention to â€Å"tween â€Å"and teen markets. This is supported by a large study indicating that outside of school hours, each week "people between the ages of 13 and 24 spend 16.7 hours online †¦ 13.6 hours watching

Emirates Customer service management Essay Example | Topics and Well Written Essays - 500 words

Emirates Customer service management - Essay Example KIS uses the company database to understand their customers through the records of their previous travels. KIS enables the cabin to know the seating preference and wine. The information is also used by the company to segment and target thus enhancing focusing and personalization of the services given to customers. The Business Rewards and Emirates Skyward and are some of the loyalty programs that Emirates Airlines has on offer. These loyalty programs are integral for repeat sales as they create lock-in systems as customers prefer to get stuck with airlines that promise rewards. The contact centers of the Emirates Airline also remain one of the integral points of expressing their heartfelt concern for the wellness of their customers. The contact centers of the airline have received great reviews from plaudits due to their flawless response to bookings, baggage claims, and complain (Ahamad 4-5) The customer service of Emirates airline is focused on creating value and delivering satisfaction to their customers (Squalli 139). The company has managed to achieve these objectives through focusing and personalizing the services they offer customers. Engraved in the company’s overall strategy is their deep concern for their esteemed customers. The company has installed a work culture that gives the workers the sense of urgency while dealing with the customers. The workforce of Emirates Airline boosts an impressive 50,000 dedicated employees. The company has devised a comprehensive plan of ensuring that their customer service targets synchronize with the training of their workforce (O’Connell 10). According to the Executive Vice Chairman of the airline, Maurice Flanagan, the company selects the best workforce and gives them avenues to increase knowledge and skill. ` The company has used International Computer Driving License (ICDL)